| While Santa, CEO
stands on its own as a strong novel about
personal struggle in the business world,
it's much more than what's in the story.
North Pole Industries (NPI), Santa's
core business, is a true multinational concern,
and it experiences all the challenges any
modern corporation must face:
- Corporate governance
- Organization behavior challenges
- Ethical concerns
- Brand definition, development, management
and protection
- Marketing strategy
- Distribution and channel management
- Shareholder and investor pressures
- Media management
- Quality control
- Cost control
- Employee relations issues
- Confidentiality and security
With just a little effort, you can probably
think of a slew of additional challenges.
This companion effort serves a couple
of purposes:
- As a reference work, it provides
background information for readers who've
experienced the novel and who want more
detail about the business described
in its pages
- As a teaching work, it helps students
of all ages and from all walks of life
come to grips with the challenges any
business faces:
- At the fundamental level, how
a multinational business is set
up and operated
- At the disciplinary level, how
specific challenges in areas such
as marketing, distribution, and
employee relations must be met
- At the governance / strategic
level, how to address issues such
as loss of control / focus, CEO
replacement, mergers and acquisitions
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Please note: The Companion
pages are liberally sprinkled with
passages from Santa, CEO. While reading
the novel may enrich and entertain you,
it's not necessary to read the novel
cover to cover to gain the learning benefits
from these pages. The (in development) Index
to Santa will provide you with places where
you may dip into the work to support teaching
points or case analysis. Of course,
if you decide you'd rather read the book
straight through, that's the best form of
flattery this author can hope to receive!
As long as the Companion Volume is a work in progress,
sections of it will be freely available
on this site for review. Comments, questions,
and criticisms are both welcome and encouraged!
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